Sony BRAVIA KD49XF8096BU 49 inch 4K Ultra HD HDR Smart LED Android TV YouView with Free 5yr Guarantee


  • 4K Ultra HD with upscaling – incredible picture quality
  • HDR and the TRILUMINOUS Display deliver vibrant colour
  • Smart TV – stream boxsets & films in Ultra HD 4K
  • Watch Freeview HD or catch up with YouView HD
  • 4 HDMI & 3 USB ports – plug in lots of devices at once
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Stunning HDR 4K images meets the latest in smart entertainment control from Google and Amazon, making the Sony KD49XF8096 a fantastic all-rounder.

4K UHD for perfect detail
With its 4K UHD screen resolution of 3840 x 2160 pixels, the Sony KD49XF8096 is equipped for the 4K UHD revolution. Four times more detailed than Full HD, 4K UHD gives awesome levels of realism are awesome – all the more impressive on this Sony 49″ TV screen. Making the most of this resolution, the Sony BRAVIA KD49XF8096 is also equipped with HDR and HLG.

HDR10 and HLG
Building on HDR (High Dynamic Range) technology, which gives greater enhanced contrast, the KD49XF8096 also features HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is set to become the standard for transmitting 4K signals.

Triluminos display
As well as 4K HDR, this Sony 49 inch TV also boasts a Triluminos display; developed to produce truer, deeper and more natural shades of colour, with skin shades appearing far more natural.

X-Reality PRO 4K – giving a boost to all signals
Thanks to Sony’s X-Reality PRO 4K technology, standard images from TV and other sources are taken as close to UHD 4K resolution as possible, for stunning clarity.

Motionflow XR 400Hz for smooth motion
This Sony 49” Sony TV is also fitted with Motionflow XR 400Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR400 makes a significant difference.

Android TV now with Google Home and Amazon Alexa
Sony’s Android TV gives effortless access to Smart TV – making this TV as flexible and easy to use as a smartphone. Now featuring Google Home and Amazon Alexa, Android TV is more powerful than ever. Google Home integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.

YouView brings it altogether, easily
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Move up to a smarter TV, with the Sony KD49XF8096.