{"product_id":"lg-oled48c66lb-48-evo-ai-oled-smart-4k-ultra-hd-hdr-tv-with-amazon-alexa","title":"LG OLED48C66LB 48\" EVO AI OLED Smart 4K Ultra HD HDR TV with Amazon Alexa","description":"\u003ch4\u003eKEY FEATURES\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLG OLED Evo\u003c\/strong\u003e - OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture even brighter than before and the colour more vivid. For its combination of natural, lifelike images and vivid detail OLED evo is deeply impressive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eα11 AI Processor 4K Gen3\u003c\/strong\u003e - Powered by LG's most advanced processor with a Dual AI Engine, delivering intelligent picture enhancement and faster performance. Settings such as AI Brightness, AI Super Upscaling, and Dynamic Tone Mapping Ultra fine-tune the picture in real time to offer vivid, accurate colour and optimal depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro\u003c\/strong\u003e - Virtual 11.1.2 upmixing recreates a multi-dimensional cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits sound output between TV and soundbar for a richer, more enveloping audio experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightness Booster\u003c\/strong\u003e - LG OLED's iconic self-lit pixels shine brighter than before with light boosting algorithms and architecture driven by the powerful α11 AI Processor 4K Gen3.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra slim design\u003c\/strong\u003e - Sleek in virtually every way. LG OLED evo C6 blends into the background with ultra-narrow bezels for a screen with almost no boundaries, harmonising effortlessly with your living space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e - Experience a smarter interface featuring multi-AI search integration with Google Gemini and Microsoft Copilot. Enjoy personalised viewing with Voice ID, LG Channels, and five years of free webOS upgrades through the Re:New program.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate gaming experience\u003c\/strong\u003e - Feel like a winner every time you play. A blazing-fast 0.1ms response time, native 120Hz refresh rate (up to 165Hz VRR), NVIDIA G-Sync compatibility, AMD FreeSync Premium, and 4x HDMI 2.1 ports combine for an ultra-fluid, tear-free picture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI makes operation easier than ever\u003c\/strong\u003e - A suite of smart AI technologies simplifies everyday use. Using the AI Magic Remote, features like AI Concierge, AI Voice ID, and AI Hub provide tailored recommendations, quick settings adjustments, and effortless content discovery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKEY SPECIFICATIONS \u003c\/h4\u003e\n\u003ctable width=\"100%\" style=\"height: 1293.19px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOVERVIEW \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eTechnology \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003eOLED \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.375px;\"\u003e\n\u003ctd style=\"height: 78.375px;\"\u003eHDR \u003c\/td\u003e\n\u003ctd style=\"height: 78.375px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Dolby Vision\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HDR10\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Hybrid Log Gamma (HLG)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Cinema HDR\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eResolution \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e4K UHD 3840 x 2160p\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003eManufacturer guarantee \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003e\u003cstrong\u003e5 years \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePICTURE QUALITY \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eMotion rate \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e120 Hz \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003eDynamic contrast ratio \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003e\u003cstrong\u003eDynamic Tone Mapping Ultra\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 156.75px;\"\u003e\n\u003ctd style=\"height: 156.75px;\"\u003ePicture enhancement \u003c\/td\u003e\n\u003ctd style=\"height: 156.75px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Perfect Color\u003cbr\u003e- AI Picture Pro\u003cbr\u003e- α11 AI Super Upscaling 4K\u003cbr\u003e- Dynamic Tone Mapping Ultra\u003cbr\u003e- AI HDR Remastering\u003cbr\u003e- HDR Expression Enhancer\u003cbr\u003e- 4K Expression Enhancer\u003cbr\u003e- Brightness Booster\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eNoise reduction \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eResponse time \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e0.1ms\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eProcessor \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003eα11 AI Processor 4K Gen3\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 156.75px;\"\u003e\n\u003ctd style=\"height: 156.75px;\"\u003eGaming technology \u003c\/td\u003e\n\u003ctd style=\"height: 156.75px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Dolby Vision for Gaming (4K 120Hz)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Nvidia G-Sync compatible\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- AMD FreeSync Premium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Game Optimiser\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HDR game mode\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- VRR (Up to 165Hz)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- ALLM\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HGiG mode\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 97.9688px;\"\u003e\n\u003ctd style=\"height: 97.9688px;\"\u003eOther features \u003c\/td\u003e\n\u003ctd style=\"height: 97.9688px;\"\u003e\n\u003cbr\u003e\u003cstrong\u003e- AI Picture Pro\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- AI Genre Selection\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- AI Brightness Control\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Filmmaker Mode\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAUDIO \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003ePower\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e40 W \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eTechnology \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\n\u003cdiv class=\"tech-specification-body\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"tech-specification-td col-6 col-lg-8\"\u003e\u003cstrong\u003eα11 AI Sound Pro (Virtual 11.1.2 Up-mix)\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eSpeakers \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e2.2\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eProcessing \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\n\u003cstrong\u003eDolby Atmos \u003c\/strong\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.375px;\"\u003e\n\u003ctd style=\"height: 78.375px;\"\u003eOther features \u003c\/td\u003e\n\u003ctd style=\"height: 78.375px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Adaptive Acoustic Tuning\u003cbr\u003e- AI Object Remastering Ultra\u003cbr\u003e- WOW Orchestra\u003cbr\u003e- WiSA compatibility\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSMART\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 97.9688px;\"\u003e\n\u003ctd style=\"height: 97.9688px;\"\u003eFeatures \u003c\/td\u003e\n\u003ctd style=\"height: 97.9688px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Catch up TV: BBC iPlayer, ITVX, Channel 4, My5\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Streaming: Apple TV, Amazon Prime Video, Disney+, Netflix, NOW TV, Paramount+, YouTube\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Music: Apple Music, Amazon Music, Spotify, Deezer\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- App store: LG Content Store\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003ePlatform \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003eScreen mirroring \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Google Cast (Android \/ iOS)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- AirPlay 2 (iOS)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003eVoice controlled assistant \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003e\n\u003cstrong\u003eMulti-AI (Google Gemini \u0026amp; Microsoft Copilot) via Magic Remote\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eSmartphone app \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003eLG ThinQ  \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCONNECTIVITY \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003eConnections \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- HDMI 2.1 x 4\u003cbr\u003e- USB 2.0 x 2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003eAudio output \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cb\u003eOptical x 1 \u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDIMENSIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 58.7812px;\"\u003e\n\u003ctd style=\"height: 58.7812px;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 58.7812px;\"\u003e\u003cstrong\u003e\u003cspan\u003e- TV with stand: 675 x 1071 x 230 mm (H x W x D)\u003cbr\u003e- TV: 620 x 1071 x 46.9 mm (H x W x D)\u003cbr\u003e- Boxed: 735 x 1373 x 162 mm (H x W x D)\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":48385178271965,"sku":null,"price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0331\/9735\/9237\/files\/b858cb20683c70f2fa2a0aec8eacedb07e3c3804_LG_OLED48C66LB__84266.jpg?v=1786980242","url":"https:\/\/www.basilknipe.com\/products\/lg-oled48c66lb-48-evo-ai-oled-smart-4k-ultra-hd-hdr-tv-with-amazon-alexa","provider":"Basil Knipe Electrics","version":"1.0","type":"link"}