{"product_id":"lg-oled55c66lb-55-c6-4k-evo-ai-uhd-hdr-oled-smart-tv","title":"LG OLED55C66LB 55'' C6 4K EVO AI UHD HDR OLED Smart TV","description":"\u003ch4\u003eKEY FEATURES\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED EVO \u003c\/strong\u003e- self-illuminating pixels deliver superb contrast and picture realism. Evo technology further enhances OLED tech with an additional luminous element. Combined with the powerful new AI-enhanced processing, the picture is brighter than ever for this model, with vivid colour to match the inky-dark contrast. For the ultimate in picture realism OLED evo is deeply impressive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAlpha 11 AI Processor Gen 3 \u003c\/span\u003e\u003c\/strong\u003e- 50% faster CPU (Central Processing Unit) and 70% faster GPU (Graphics Processing Unit), the immensely powerful ‘brains’ behind this TV deliver outstanding picture immersion.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Magic Remote\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightness Booster \u003c\/strong\u003e- LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Alogirthm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra slim design \u003c\/strong\u003e- Sleek in virtually every way. LG OLED evo C3 blends into the background with almost invisible bezels for a screen with no boundaries. Watch its slim dimensions, refined over 10 years of design iterations, harmonize with your space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI enhanced sound \u003c\/strong\u003e- powerful AI processing extends its benefits to sound as well as vision. With Precision Sound Master Pro, AI Sound Pro and Voice Remastering settings, you get to experience a more lifelike sound and clearer dialogue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ewebOS upgrades\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGame dashboard \u0026amp; optimizer \u003c\/strong\u003e- There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKEY SPECIFICATIONS \u003c\/h4\u003e\n\u003ctable width=\"100%\" style=\"height: 1254px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOVERVIEW \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eTechnology \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003eOLED \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 117.562px;\"\u003e\n\u003ctd style=\"height: 117.562px; width: 26.6547%;\"\u003eHDR \u003c\/td\u003e\n\u003ctd style=\"height: 117.562px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Dolby Vision IQ\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dolby Vision\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HDR10\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Hybrid Log Gamma (HLG)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Cinema HDR\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eResolution \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e4K UHD 3840 x 2160p\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px; width: 26.6547%;\"\u003eManufacturer guarantee \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px; width: 72.9875%;\"\u003e\u003cstrong\u003e5 years \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePICTURE QUALITY \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003eα11 AI Processor 4K Gen3\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eMotion rate \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e120 Hz (up to 165 Hz)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eResponse time\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e0.1ms\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eDynamic contrast ratio \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003eOLED Dynamic Tone Mapping Pro\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px; width: 26.6547%;\"\u003ePicture enhancement \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Perfect Color\u003cbr\u003e- AI Picture Pro\u003cbr\u003e- α11 AI Super Upscaling 4K\u003cbr\u003e- Dynamic Tone Mapping Ultra\u003cbr\u003e- AI HDR Remastering\u003cbr\u003e- HDR Expression Enhancer\u003cbr\u003e- 4K Expression Enhancer\u003cbr\u003e- Brightness Booster\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eNoise reduction \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003eYes\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eProcessor \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003eα9 AI Processor 4K\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 176.344px;\"\u003e\n\u003ctd style=\"height: 176.344px; width: 26.6547%;\"\u003eGaming technology \u003c\/td\u003e\n\u003ctd style=\"height: 176.344px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan\u003e- Dolby Vision for Gaming (4K 120Hz)\u003cbr\u003e- Nvidia G-Sync compatible\u003cbr\u003e- AMD FreeSync compatible\u003cbr\u003e- Game Optimiser\u003cbr\u003e- HDR game mode\u003cbr\u003e- VRR (Up to 165Hz)\u003cbr\u003e- ALLM\u003cbr\u003e- HGiG mode\u003cbr\u003e- Cloud: Xbox Cloud Gaming, Geforce Now, Amazon Luna, Blacknut\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 97.9688px;\"\u003e\n\u003ctd style=\"height: 97.9688px; width: 26.6547%;\"\u003eOther features \u003c\/td\u003e\n\u003ctd style=\"height: 97.9688px; width: 72.9875%;\"\u003e\n\u003cbr\u003e\u003cstrong\u003e- AI Picture Pro\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- AI Genre Selection\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- AI Brightness Control\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Filmmaker Mode\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAUDIO \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003ePower\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e40 W \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eTechnology \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\n\u003cdiv class=\"tech-specification-body\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"tech-specification-td col-6 col-lg-8\"\u003e\u003cstrong\u003e\u003cspan\u003eα9 AI Sound Pro (Virtual 11.1.2 Up-mix)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eSpeakers \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e2.2\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eProcessing \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\n\u003cstrong\u003eDolby Atmos \u003c\/strong\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 78.375px;\"\u003e\n\u003ctd style=\"height: 78.375px; width: 26.6547%;\"\u003eOther features \u003c\/td\u003e\n\u003ctd style=\"height: 78.375px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- α11 AI Sound Pro (Virtual 11.1.2 Up-mix)\u003cbr\u003e- AI Object Remastering Ultra\u003cbr\u003e- Adaptive Acoustic Tuning\u003cbr\u003e- WOW Orchestra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSMART\u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 97.9688px;\"\u003e\n\u003ctd style=\"height: 97.9688px; width: 26.6547%;\"\u003eFeatures \u003c\/td\u003e\n\u003ctd style=\"height: 97.9688px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Catch up TV: BBC iPlayer, ITVX, All 4, My5, UKTV\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Streaming: Apple TV, Amazon Prime Video, Disney+, Netflix, NOW TV, YouTube\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Music: Spotify, Deezer\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- App store: LG Content Store\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003ePlatform \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 58.7812px;\"\u003e\n\u003ctd style=\"height: 58.7812px; width: 26.6547%;\"\u003eScreen mirroring \u003c\/td\u003e\n\u003ctd style=\"height: 58.7812px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- Miracast (Android \/ iOS)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Chomecast (Android \/ iOS)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- AirPlay 2 (iOS)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px; width: 26.6547%;\"\u003eVoice controlled assistant \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px; width: 72.9875%;\"\u003e\n\u003cstrong\u003eAmazon Alexa via remote or TV\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eSmartphone app \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003eThinQ  \u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCONNECTIVITY \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"height: 39.1875px; width: 26.6547%;\"\u003eConnections \u003c\/td\u003e\n\u003ctd style=\"height: 39.1875px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e- HDMI 2.1 x 4\u003cbr\u003e- USB 2.0 x 2\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 26.6547%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003eOptical x 1\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003eAudio output \u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cb\u003eOptical x 1 \u003c\/b\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"height: 19.5938px; width: 26.6547%;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDIMENSIONS \u003c\/strong\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 19.5938px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 58.7812px;\"\u003e\n\u003ctd style=\"height: 58.7812px; width: 26.6547%;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"height: 58.7812px; width: 72.9875%;\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e- TV with stand: 757 x 1222 x 230 mm (H x W x D)\u003cbr\u003e- TV: 703 x 1222 x 45.1 mm (H x W x D)\u003cbr\u003e- Boxed: 810 x 1360 x 187 mm (H x W x D)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":48479766347997,"sku":null,"price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0331\/9735\/9237\/files\/oled55c66lb_01.jpg?v=1788187783","url":"https:\/\/www.basilknipe.com\/products\/lg-oled55c66lb-55-c6-4k-evo-ai-uhd-hdr-oled-smart-tv","provider":"Basil Knipe Electrics","version":"1.0","type":"link"}