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LG OLED77G16LA 77" Smart 4K Ultra HD HDR OLED TV
LG OLED77G16LA 77" Smart 4K Ultra HD HDR OLED TV
LG OLED77G16LA 77" Smart 4K Ultra HD HDR OLED TV
LG OLED77G16LA 77" Smart 4K Ultra HD HDR OLED TV


LG OLED77G16LA 77" Smart 4K Ultra HD HDR OLED TV

Price : £3,499.00

Please contact us if you are interested in this product or you can call us at 028 2764 9222.


  • OLED EVO paneldelivers brighter and more dynamic images through the use of a new luminous element. Detail and clarity are enhanced. Improving on the existing OLED panels. 
  • Ultra slim gallery design with built-in wall bracket - To make the most of those slim good looks, the OLED77G16LA comes with a built-in, flush-fitting wall bracket. This not only saves you the cost of buying a wall bracket, it also means that you get a bracket that’s dedicated to this specific model, meaning it fits absolutely flat to the wall.
  • Alpha 9 gen 4 processor Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. The processor on this 77 inch LG TV also drives the brilliant AI Picture Pro and AI Sound Pro.
  • AI picture/sound for professional sound & vision - AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.
  • Dolby Vision IQ - uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. 
  • Filmmaker mode -  Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing.
  • Game optimiser with HFR, VRR and ALLM - Game Optimiser utilises a dedicated gaming menu, letting you select and control specific gaming features, such as Reduce Blue Light, Prevent Input Delay, VRR and AMD FreeSync. Equipped with a full HDMI 2.1 interface (all four sockets)
  • LG webOS 6 smart platform - The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.
  • Magic remote - offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.


Screen technology  OLED 
Resolution  4K Ultra HD 3840 x 2160p 
HDR - Dolby Vision IQ
- HDR10
- Hybrid Log Gamma (HLG)
HDR technology  Cinema HDR 
Guarantee  5 years 
Processing rate  4th Gen α9 AI Processor
Refresh rate  120 Hz 
Dynamic contrast ratio   Infinite 
Picture enhancement  Self-emitting Pixel Technology 
Gaming technology  - AMD FreeSync
- Nvidia G-Sync
- Game Optimiser menu
- HDR game mode
- 4K120
Noise reduction 
Smart platform  webOS 
Smart services 
- Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV
- Streaming: Apple TV, Prime Video 4K, Britbox, Disney+, Google Play, Netflix 4K, NOW TV, Sky Store
- Music: Spotify
- App store: LG Content Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K, Twitch
Voice controlled assistant  - Google Assistant via remote or TV
- Amazon Alexa via remote or TV
Screen mirroring 
- Miracast
- Android
- iOS
Wifi  Built-in-wifi 
Bluetooth  5.0 
- HDMI 2.1 x 4 (eARC compatible x 1)
- USB 2.0 x 3
Speakers  4.2 
Power  60 W 
Sound technology  AI acoustic technology 
Sound processing  Dolby Atmos 
- TV with stand: 1050 x 1721 x 323 mm (H x W x D)
- TV: 991 x 1721 x 24.1 mm (H x W x D)
- Boxed: 1130 x 1895 x 228 mm (H x W x D)