SAMSUNG QE55Q90TATXXU 55" Smart 4K Ultra HD HDR QLED TV with Bixby, Alexa & Google Assistant

Key features 

• Anti-reflection screen - see nothing but the purest picture with Samsung's critically acclaimed anti-glare screen, no matter where you’re sat or the time of day.

• Object tracking sound - lifelike surround sound is delivered by 4 speakers, so audio moves with the action on screen

• Adaptive Sound+ with Active Voice Amplifier - sound adapts both to the type of content you’re watching, and where you’re watching it.

• 100% colour volume - experience genuine cinematic colour, made from over a billion shades (100% colour volume measured to DCI-P3 standard, certified by VDE.)

• Game enhancer+ - unlock the potential of 4K gaming TV technology

• Ambient mode+ - turns the TV screen into a decorative feature, displaying useful information, your own photos or blending the TV into its surroundings.

• Samsung smart TV and apps - Powered by Tizen, Samsung’s smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.

• Multiple voice assistant - Interact and control your TV and other compatible smart home devices by voice with Bixby, Alexa and Google Assistant built in 

• Samsung TV plus - Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus.

• Boundless design - looks stunning from any angle, with a clean back and a practically 'bezel-less' edge that maximises the viewing area.

Key specs