SONY BRAVIA XR50X90SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

KEY FEATURES 

• Full Array LED backlighting with XR Triluminous Pro and XR Contrast Booster 5 - this TV uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.

• XR motion clarity and XR smoothing - by controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies.

• Dolby Vision, NCN and Calman Ready - reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

• Acoustic Multi-Audio - enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.

• 3D surround upscaling - takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• BRAVIA cam - innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit.

• Google TV - makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV.

KEY SPECIFICATIONS