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sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV
sony full array xr50x90su smart 4k UHD TV


SONY BRAVIA XR50X90SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

Price : £939.00


  • Full Array LED backlighting with XR Triluminous Pro and XR Contrast Booster 5 - this TV uses a full array LED backlight for bright and even backlighting. XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For enhanced levels of contrast and detail, XR Contrast Booster 5 adjusts the brightness to give brighter peaks and more detail within darker areas.
  • XR motion clarity and XR smoothing - by controlling the backlighting with greater precision this Sony 50 inch TV offers enhanced realism, especially with fast-moving sports and action movies.
  • Dolby Vision, NCN and Calman Ready - reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
  • Acoustic Multi-Audio - enhances the sync between what you see and what you hear. Sound positioning tweeters pinpoint the sound to the action, heightening the sense of connection and realism. Combined with X-Balanced speakers you get a smooth, full-range sound.
  • 3D surround upscaling - takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
  • BRAVIA cam - innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit.
  • Google TV - makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV.


Type  Full Array LED 
Resolution  3840 x 2160p 4K UHD

- Dolby Vision 

- HDR10

- Hybrid Log Gamma 

Manufacturer guarantee 5 years 
Processor Cognitive processor XR 
Refresh rate  120 Hz 
Picture enhancement  XR Triluminous pro 
Noise reduction  Yes 
Gaming technology 

- HDR game mode 

- 4k120

- VRR 


Speakers  4
Power  20 W 
Sound technology  Acoustic multi-audio 
Sound processing  - Dolby Audio
- Dolby Atmos
- DTS Digital Surround
Smart platform  Google TV 
Smart services  - Catch up TV: UKTV, BBC iPlayer, ITV Hub, All 4, My5
- Streaming: Apple TV, Prime Video 4K, Britbox, BT Sport, Disney+, Google Play, Netflix 4K, NOW TV
- Music: Apple Music, Spotify
- App store: Google Play Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K
- Gaming appsPlease note: Some services are only available in UK
Voice controlled assistant Google assistant via remote 
Screen mirroring  - Miracast (Android / iOS)
- Apple AirPlay (iOS)
- Chromecast (iOS/ Android)
WiFi  Built-in WiFi 
Connections  - HDMI 2.1 x 2 (eARC)
- HDMI 2.0b x 2
- Composite input x 1
- USB 2.0 x 1
- USB 3.0 x 1
Bluetooth  4.2 
Audio output  Optical x 1 
- TV with stand: 715 x 1119 x 286 mm (H x W x D)
- TV: 649 x 1119 x 70 mm (H x W x D)
- Boxed: 782 x 1225 x 141 mm (H x W x D)