SONY BRAVIA XR55A80JU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

KEY FEATURES 

• Cognitive processor XR - The processor analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

• OLED & XR Processing -  For the deepest blacks and greatest contrast, it’s hard to do any better than OLED. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV.

• OLED XR Motion clarity - keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.

• XR sound position & 3D surround upscaling - XR Sound Positioning works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• Acoustic surface audio+ - enhances the sync between what you see and what you hear. Speakers positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With enhanced actuators and tweeters fitted, the latest Acoustic Surface Audio+ version is better than ever.

• Google TV -  makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

• Smart catch-up TV - includes Netflix, Prime video, Disney +, Google Play, Apple TV, Now TV, BBC iPlayer and many more. You can also cast from your smart device with Apple AirPlay and Google Chromecast built-in.
  

KEY SPECIFICATIONS