SONY BRAVIA XR55A90JU 55" Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant

With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get the best Sony OLED to date. The powerful XR Picture processing simply delivers the brightest and purest images yet on a Sony 55 inch TV. With Acoustic Surface Audio+ you'll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive. 

KEY FEATURES

• OLED - over eight million self-illuminating pixels offering sensational picture quality, experience the deepest blacks and best colour contrast. 

• XR POCESSOR -  analyses every element of the picture to give a sharper image with greater depth and realism. The processor also enhances lower resolution images, giving you smoother, more natural pictures from sources such as terrestrial TV.

• TRILUMINOUS PRO - delivers the truest and most natural colour 

• OLED CONTRAST PRO - adjusts the brightness to give brighter peaks and more detail within darker areas 

• XR MOTION CLARITY - minimises blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion

• 3D SURROUND UPSCALING FOR ENVELOPING SOUND - works to sync the sound to the correct part of the image, as accurately as possible. XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• SMART FEATURES - Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone 

KEY SPECIFICATIONS