Sony K43XR38M2PB Bravia 3 II 43'' AI 4K UHD HDR Smart TV

KEY FEATURES 

• Direct LED and XR Triluminous Pro for bright, natural colour - unleashes a full spectrum of bright, lifelike colour. With XR Clear Image and object-based Super Resolution, video processing is natural and brimming with detail. A selection of picture modes, including dedicated Dolby Vision modes, let you finetune the image to your taste.

• Multi Format HDR™ technology - including Dolby Vision, HDR10 and HLG. Dolby Vision delivers scene-by-scene mastering for the truest, most accurate HDR picture technology. Each scene is optimised, meaning the maximum amount of detail is shown – even in the brightest or darkest moments. HDR10 is a default HDR setting for many movies, streaming services and games, making it an HDR essential. HLG is used by broadcasters, ensuring that you get the full colour spectrum and detail when watching live TV.

• AI XR  processor for optimal picture quality - includes AI scene recognition for optimal picture performance with everything you watch. The system detects and analyses the content and then optimises each element for the ideal picture balance. The result is supremely lifelike and richly-balanced images that enhance picture clarity.

• Motionflow XR 100Hz for super-smooth motion - whether you’re watching fast-paced sports, an action movie or competitive gaming, Motionflow XR 400Hz keeps the action smooth and blur-free. With 24p True Cinema and Live Colour Technology, movies flow just as the director intended.

• Dolby Atmos compatibility - BRAVIA 3 II recreates spacious and atmospheric soundtracks. Equipped with X-Balanced speakers, the sound is crisp and clear, while at the same time keeping the cabinet sleek and slim.

KEY SPECIFICATIONS