SONY BRAVIA XR55X90LU 55" Smart 4K Ultra HD HDR LED TV with Google Assistant 5-year parts & labour guarantee upon redemption]

KEY FEATURES 

• Full Array LED, with local dimming - increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR55X90LU improves contrast and depth, bringing scenes vividly to life

• XR Triluminous Pro, extended colour volume - reproduces the widest range of colours, in the most natural shades possible. Whether you’re watching nature documentaries or spectacular movie scenes, XR Triluminos brings the images to life.

• Less blur & smoother images -  uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. It also minimises blur, using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion.

• IMAX, Dolby Vision & Calman Ready - reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

• Works with BRAVIA CAM - the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. 

• XR surround and 360 Spatial Sound Personaliser for enveloping sound - takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action

• Google TV - Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need. 

• Hands-free voice control of your TV - With hundreds of movies, from classics to the latest releases, BRAVIA CORE has something for everyone. Compatible with resolution up to 4K HDR, detail is pin-sharp. 

• 2-way stand - ideal for all types of installation 

KEY SPECIFICATIONS