Sony Bravia 7 K55XR70PU 55'' QLED XR Mini LED 4K UHD HDR Smart TV [5-year parts & labour guarantee upon redemption]

KEY FEATURES

• 4K Mini LED technology for incredible picture quality - Featuring thousands of Mini LEDs across the screen, you get to enjoy hugely improved contrast, brightness and detail, making the picture more lifelike and closer to the film makers’ intentions than ever.

• XR backlight master drive - uses a unique local dimming algorithm to enhance contrast for not just the deepest blacks and brightest whites, but also the subtle colour detail within these areas. Look deep into cave, for example, and you’ll see not just a dark cavern, but details of the rock face and dripping water caught by shards of light. It makes everything you watch more authentic and truer to how you’d view the scene in perso

• Over a billion real world colours with XR Triluminous Pro- XR Triluminos Pro colour palette faithfully reproduces the slightest differences in shade, saturation and hue, making the colour the most natural that you might have ever seen on a TV se

• Super smooth motion - XR Clear Image uses zone and frame analysis to minimise noise and blur, bringing the content as close to 4K clarity as possible. For blur-free viewing, Sony’s XR Motion Clarity technology keeps the action flowing smoothly. Using powerful processing to strike the perfect balance between ultimate detail and the smoothest motion, it’s ideal for action movies and fast-moving sports events.
  

• Designed with the top collaborators  - BRAVIA 7 features a range of dedicated picture modes. IMAX Enhanced and Dolby Vision compatibility help deliver the famous cinematic vision that both names are associated with. Calibrated modes for Netflix and Prime Video take picture optimisation to the best brands in video streaming. Being Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

• Acoustic Multi-Audio - enhances the sync between what you see and what you hear. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing speakers at the base of the TV, push the sound into the room, making you feel more immersed by the onscreen action.

• Voice Zoom 3 - uses AI machine learning to make speech and commentary as clear as possible. Featuring 3D Surround Upscaling, this Sony TV takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• Great for gaming 120Hz -  Support for 4K/120Hz, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and Dolby Vision ensures responsive gameplay and vibrant colour.

KEY SPECIFICATIONS